Every Row of Data is a Life
Whose Story Should be Told with Dignity
Nuna’s mission is to be a trusted partner in the healthcare industry. We want to inform meaningful change, and every day we strive to realize a vision of America where affordable, high-quality healthcare is available to everyone. We champion equity, empathy, quality, and accountability in everything we do.
Jini and Kimong were born one year apart. Their parents, immigrants from South Korea, had moved to the United States drawn by the promise of adventure, education, and job opportunities.
At the age of two, Kimong was diagnosed with severe autism. He hit his head when he was frustrated, flapped his arms when he was excited, and has only been able to learn three words: 엄마 eomma, 아빠 appa, and 누나 nuna: mom, dad, and big sister. At the age of eight, Kimong developed grand mal epilepsy, suffering sudden, violent seizures.
Unable to confidently read and speak English and facing the possibility of debilitating debt due to mounting medical bills, Jini’s parents struggled to cope. They needed Jini to navigate the convoluted and opaque American healthcare system, and in 1990, she managed to register Kimong for Medicaid. Jini was only 9 years old.
Repairing American healthcare became Jini’s life’s work, and at the age of 29, Jini named her company Nuna in honor of Kimong, and after caregivers and big sisters everywhere. The Kim family still lives together in the suburbs north of Berkeley.